At Wilcher, we are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal data when you visit our website or make a purchase from us. Please take a moment to read this policy to understand how we handle your information.

We may collect and process the following personal data:

• Personal Identification Information: Your name, email address, billing and shipping address, phone number, and other contact details.

• Payment Information: When you make a purchase, we collect payment details (e.g., credit/debit card information) through a secure payment gateway. We do not store your payment details.

• Account Information: If you create an account, we collect your username, password, and purchase history.

• Usage Data: Information about how you use our website, such as your IP address, browser type, time zone, and browsing actions.

• Marketing Preferences: Your preferences for receiving marketing communications from us.

We use your personal information to:

• Process Orders: Handle your orders, process payments, and arrange deliveries.

• Customer Service: Respond to enquiries, provide support, and handle returns or refunds.

• Marketing Communications: Send you marketing materials, special offers, and updates (if you have opted in).

• Website Improvements: Analyse website usage to improve our services and enhance your shopping experience.

• Legal Compliance: Fulfil legal obligations, including tax, accounting, and regulatory requirements.

We value your privacy and will never sell your personal data. However, we may share your information with trusted third parties, including:

• Delivery Services: To fulfil your orders, we share your shipping information with our courier partners.

• Payment Providers: We share payment details with secure payment processors to complete transactions.

• Service Providers: We use third-party service providers (e.g., website hosting, email marketing platforms) who help us operate our business. These providers are required to safeguard your data.

• Legal and Regulatory Authorities: If required by law, we may disclose your personal information to comply with legal obligations or protect our rights.

Our website uses cookies and similar technologies to enhance your browsing experience. Cookies are small files placed on your device that allow us to track website usage and remember your preferences. We use:

• Essential Cookies: To ensure our website functions correctly (e.g., remembering items in your shopping cart).

• Analytics Cookies: To gather usage data and improve our website performance.

• Marketing Cookies: To deliver relevant advertisements to you and measure the effectiveness of our marketing campaigns.

You can manage your cookie preferences or disable cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

As a customer in the UK, you have the following rights under data protection laws:

• Right to Access: You can request copies of your personal data that we hold. 

• Right to Rectification: You have the right to request corrections of inaccurate or incomplete data.

• Right to Erasure: You can request that we delete your personal data, subject to certain conditions.

• Right to Restrict Processing: You have the right to request a restriction on how we process your data.

• Right to Object: You can object to our processing of your data, particularly for marketing purposes.

• Right to Data Portability: You can request a copy of your personal data in a structured, machine-readable format to transfer to another provider. To exercise any of these rights, please contact us at support@wilcher.co.uk.

We implement appropriate technical and organisational measures to protect your personal data from loss, theft, unauthorised access, and disclosure. These include secure servers, encryption, and firewalls. While we do our best to safeguard your information, please understand that no online data transmission can be 100% secure.

7. How Long We Retain Your Data We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, such as processing your orders, complying with legal obligations, and resolving disputes. When your data is no longer needed, we securely delete it.

8. Marketing Preferences If you have opted to receive marketing communications from Wilcher, we may use your contact details to send you updates, promotions, and special offers. You can opt out of marketing communications at any time by:

• Clicking the unsubscribe link in our emails.

• Contacting us at support@wilcher.co.uk to update your preferences.

Our website is not intended for use by individuals under the age of 16, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a minor, please contact us to request deletion.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any updates will be posted on this page, and we encourage you to review the policy periodically.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

• Email: support@wilcher.co.uk

• Postal Address: Wilcher Candles, Cheethams Mill Industrial Park, Park Street Stalybridge SK15 2BT, UK

12. Complaints If you believe your data protection rights have been violated, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.